TRANSFORMATION OF RUSSIAN AND EUROPEAN MENTALITY IN THE CONTEXT OF GLOBALIZATION

Maria S.Romanova¹*, Svetlana A. Romanova², Iraida G. Ivanova³, Pavel S. Kozlov^4
1 Assoc. Prof., PhD, Mari State University, Russia, maria.romanova@list.ru
² Assoc. Prof., PhD, Mari State University, Russia, rosswet@mail.ru
³ Assoc. Prof., PhD, Mari State University, Russia, iraida44@yandex.ru
⁴ Graduate Student, Mari State University, Russia, pravovedy2014@mail.ru
*Corresponding Author

Abstract
The growing process of globalization has significantly increased interest in the problem of preserving national mentality, which is a socio-psychological image of the people and causes its reflection on external reality.

The structure of mentality includes the so-called "core": the deep elements of the ethnos’ psyche of the, its archetypes that do not change with time and the "shell" as the outer layer of people’s mentality, which is largely formed under the influence of social factors and therefore represents an adaptive element of the mental structure. It is the external component of mentality that, in our opinion, allows the ethnos to adapt to changes, assimilate social innovations, and successfully interact with other peoples and civilizations.

So the Russians, under the influence of globalization, quickly absorbed and implemented the standards of market relations and the stencils of mass culture, introducing in them their own unique Russianness. The habit of adapting to hard natural and social conditions of life helps them to survive spiritually and find new ways of self-preservation of themselves as a unique people with a unique history and culture.

Globalization influenced the Europeans as well. A powerful migration stream threatened the loss of their civilizational characteristics, the so-called European code. There appeared a danger of European mentality’s erosion. These features are, in particular, individualism, discipline, will, ability to systematic activity, striving for freedom, responsibility for one's own life, etc. The melting pot of Europe may soon be unable to withstand the globalization trends associated with migration.

That is why, in the context of the ongoing globalization, it is becoming urgent to find ways to preserve our identity, since it is mentality that is an integral attribute of peoples and it is very important to strengthen the elements that will allow both Russians and Europeans to remain self-sufficient in the future.

Keywords: Globalization, mentality, civilization, national identity, the Russians, the Europeans.