SOCIAL ENTREPRENEURSHIP IN THE GLOBAL MARKET CONSIDERING THE 21^ST BUSINESS CHALLENGES, STRATEGIES, AND SOCIAL RESPONSIBILITY

 

Maria Teresa Matriano^1*, Edwin Bernal², Aaron Paul Pineda³, Gbenga Ekundayo⁴

¹Asst. Prof. Dr.,  Middle East College, maria@mec.edu.om

²Assoc. Prof. Dr., Middle East College, edwin@mec.edu.om

³Asst. Prof. Dr., Middle East College, aaron@mec.edu.om

⁴Asst. Prof. Dr., Middle East College. gbenga@mec.edu.om

*Corresponding author

 

Abstract

The globalization age have brought business organizations all over the world to find innovative strategies to gain advantage it the global markets. Social entrepreneurship is regarded as a new concept that is still yet to gain interests among enterprises in Turkey. However, the context of social entrepreneurship, ay not be fully embraced by the business sector in the country because of the perceived deficiencies both in the social and legislative structure. Consequently, the way for local enterprises to gain grounds towards globalization will require more than just a sense of responsibility, but rather an initiative, which the social entrepreneurship model tends to provide. The discussion explores the context of social entrepreneurship from a business perspective and examines the various challenges that organizations in Turkey would be facing if they decided to employ social entrepreneurship as a strategic position when venturing towards the global markets.

Keywords: Social Entrepreneurship, Global Market Strategies, Social Responsibility, Social Challenges