ANALYSIS OF USABILITY OF WEB SITES IN HOSPITALS IN DIYARBAKIR , TURKEY

Rojan Gümüş^1* and  Adnan Kısa²

¹Ass. Prof.Dr., Dicle University, TURKEY, gumusrojan@gmail.com

²Prof.Dr.,  Zirve University, TURKEY, adnan.kisa@zirve.edu.tr

*Corresponding author

 

Abstract

The aim of this study is to determine online services, which has been rendered by public and private health institutions in Diyarbakir, Turkey. As this study was implemented only in center and districts of Diyarbakir, all health institutions were included. Web sites of these institutions were searched between 01.01.2016-01.04.2016 and data were compiled. Among 38 institutions, 21 (56%) of them were public and 17 (44%) of them were private. 27(72%) of health institutions were general hospitals and 11(28%) of them were medical specialty centers. These web sites were investigated according to four dimensions such as, institution information, facilitating online services, relations with community, shareholders and target groups and social media integration by 23 measures.

As a result, we have seen that, public health institutions are more efficient in utilization of online services. Nearly all measures were performed in these institutions. On the other hand, in private institutions there is a lack of information and service. A big absence of public institutions is providing service only in Turkish. It is seen that private health institutions, which are members of big trademarks, are more efficient. Local health institutions in Diyarbakir don’t have web pages or have insufficient online services.

We can say that, public health institutions and university hospitals are more successful in providing online services in Turkey. Staff and location changes often prevent continuity of web pages of private health institutions. So it is imperative to update these web pages by professionals continually. As e-commerce is  very important  for every branch of business and internet is very widespread among all individuals, it is compulsory for health institutions to develop their online services.

Keywords: Hospital, Web Site, Internet, E-commerce, Turkey