MODA YARIŞMA PROGRAMLARINDA TÜKETİME YÖNELİK SÖYLEMLER ÜZERİNE BİR ÇALIŞMA: 'İŞTE BENİM STİLİM' ÖRNEĞİ

 

Betül Kezziban Toparslan

Research Assistant, Gazi Üniversity, Turkey, betultoparslan@gmail.com

 

 

 

Abstract

Discourses at Turkish Fashion Game Shows That Lead to Consumption: The Case Study of “İşte Benim Stilim” (“That’s My Style”)

This study deals with the juries’ affirmative comments for consumerism phenomenon at “İşte Benim Stilim - All Star” (“That’s My Style - All Star”) game show featured on TV 8 channel between the dates 30th August – 25th December 2015, via critical discourse analysis method. The main objective of the research is to find out the featured discourse for consumerism habits at fashion game shows which are the products of the entertainment culture. Besides, determining the discourse legitimizing the excesses of consumption, consumer relations in the context of fashion phenomenon and the presentation of the consumer role model can also be seen as the other objectives. The study sets an important example to demonstrate the fashion professionals’ contribution and encouragement for consumerism discursively.

Keywords: Acculturation of consumerism, Media and consumerism, Fashion effect, Consumerism oriented discourses, Fashion game shows