STUDY OF THE PROSPECTS OF USING CROWDSOURCING IN BUSINESS PRACTICE OF RUSSIAN COMPANIES
Ruslan Dolzhenko1*, Svetlana Dolzhenko2
1 Prof. Dr., The Ural State University of Economics, Altai State University, RUSSIA, email@example.com
2 Assoc. Prof. Cand., The Ural State University of Economics, RUSSIA, firstname.lastname@example.org
The possibilities of using crowdsourcing in business practice are considered in the present study. The advantages of using the potential of the participants involved to solve business tasks are shown. The scientific literature devoted to the possibilities of using crowdsourcing in business practice is reviewed. The results of a sociological study of the attitude of crowdsourcing experts to the prospects of using this technology in business practice are presented. The survey respondents included people who have experience in organising and implementing large crowdsourcing projects, as well as active crowdsourcing participants who have achieved certain results in the platforms. Nineteen experts from Moscow, Novosibirsk, and Yekaterinburg were interviewed. Interviews were conducted with seven experts having previous experience in the use of crowdsourcing in various organizations, as well as twelve participants who already participated in various crowdsourcing projects, including four project winners. As the study showed, crowdsourcing in Russia has not received significant application in business yet. The results of the research make it possible to assert that despite the potential demand for this practice, the current level of its development is not sufficient for the active and effective use of crowdsourcing in solving business problems. Currently, only a few Russian companies use crowdsourcing to optimise simple processes, solve single problems, and attract consumers’ attention to company products. The study shows that the specialised online platform for utilising crowdsourcing in business practice, selection procedure for participants joining the projects, security and non-disclosure of content are required. According to the experts, when implementing crowdsourcing projects it is necessary to combine crowdsourcing and crowdfunding to take full advantage of intellectual, labour, and financial resources of interested participants.
Keywords: Innovation, crowdsourcing, crowdsourcing perspectives, professional communities
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