MODELS FOR ESTIMATION OF SYNERGY EFFECTS AT INTEGRATION OF FIRMS

Sergei N. Bocharov¹*, Viktor I. Belyaev², Svetlana V. Lobova³,
Aleksandr Ya. Trotskovsky⁴, Olga V. Kuznetsova⁵, Tatyana E. Fasenko⁶

¹Prof. Dr., Altai State University, Russia, bocharov@edu.asu.ru
²Prof. Dr., Altai State University, Russia, belyaevvi@mail.ru
³Prof. Dr., Altai State University, Russia, barnaulhome@mail.ru
⁴Prof. Dr., Institute of Economics and Industrial Engineering of the Siberian Branch of the Russian Academy of Sciences, Novosibirsk, Russia, Altai State University, Russia, trotskovskiy@dc.asu.ru
⁵Assist. Prof. Dr., Altai State University, Russia, olgav.kuznecova@yandex.ru
⁶Assist. Prof. Dr., Financial University under the Government of the Russian Federation, Barnaul branch, Barnaul, Russia, TEfasenko@fa.ru
*Corresponding author

Abstract
The key problem of firms’ integration is an adequate assessment of possible synergistic effects. The creation and functioning of integrated structures is expedient only if they allow achieving a stable positive effect and ensuring the economic growth of firms. The aim of the work is to describe methods for determining the amount of synergy based on the transition from the principle of economy to the principle of strategically coordinated economy. The aim of the work is to describe methods for determining the amount of synergy based on the transition from the principle of economy to the principle of strategically coordinated economy. Achieving the synergy effect makes the merger of firms mutually beneficial and cost-effective. It is shown that the tools for assessing the effectiveness of intra-economic interaction among vertically integrated business groups are: the break-even of the supplier and the consumer in the course of transactions, the assessment of the equilibrium of transfer prices, and the appreciation of the present value from the activities of integrating firms. These tools can be used both proactively at the stage of making decisions about the integration and organizational design of the business group, and in the process of the participants' activities in improving economic relations between them.

Keywords: Synergy in the economy, Synergy effects assessment, Vertical integration, Transfer prices, Vertically integrated business groups.