SYNESTHETIC ARTISTIC PERCEPTION IN THE ERA OF POST LITERACY

 

Gudova Margarita¹*, Lisovetc Irina²

¹Prof. Dr., Ural Federal University, Russia, MargGoodova@gmail.com

² Prof. Dr., Ural Federal University, Russia, irlisovec@yandex.ru,

*Corresponding author

Abstract

In the era of post-literacy, the development of the information technology and technology basis of art, the mechanism of not only artistic creativity also artistic perception, changes. The peculiarities of transformations of artistic perception of the new polymorphic and multimedia art require their scientific and theoretical comprehension in the conditions of post-literacy that have developed in the last 50 years.

In this case, we are interested in the nuances characterizing the change in the culture of artistic perception, caused by the emergence of new polymorphic texts in their linguistic nature, created in the process of synesthetic artistic creativity with the use of multimedia technologies.

In the process of analysis the characteristics of the transformations of contemporary artistic perception, authors rely on the principles of the synesthetic approach, formulated in its foundations by the outstanding Russian scientist Bulat Galeev, as well as the historical and morphological approach to art developed by another authoritative Russian philosopher, Moses Kagan.

The authors have revealed such factors of development in art languages and art perception as the culture-centrism of contemporary art practices, the influence of technology of virtual reality and synesthetic sensuality of audiences.

During the research, it was established that new artistic languages are formed on the basis of the languages of classical arts, through their synthesis, synesthetic interaction, or an intermedial combination. For artistic perception of projects created with the help of new artistic languages, complex perceptual associativity, and imagination, allowing synesthetically to perceive polymorphic and multimedia texts.

In conclusions, authors have summarized that perception of the third-millennium art presupposes a synesthetic dominant, expressing the features of the transformation of the languages of contemporary art.

Keywords: post-literacy era, new artistic languages; polymorphic texts, artistic perception, synesthetic sensuality