KINGDOM KONSULT: TRANSFORMING INTO AN INTERNATIONAL COMPANY

Matthew A. Daniel¹ and Irene Daniel²*
¹Senior Consultant in Learning Development, United Kingdom, matthew@madaniel.org
²Business Intelligence Consultant in a Computing Company, United Kingdom, labisidaniel@gmail.com
*Corresponding author

Abstract

This is a consultative paper looking at the best process for a UK based company to establish in a new market (Nigeria).This paper is a useful tool for any company contemplating the same as the principles are transferable. it looks at the balance scorecard approach incorporating the differences in cultural approaches as detailed by Hofstede. This helps to compare the culture of the country is located and that of where it wants to expand into. This helps to illustrate the best marketing approach in order to ensure business objectives success.

Keywords: Balance scorecard, Cultural differences, Market scope, Market strategy, Market entry